Business and Management
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New Business titles this month- INSEAD Business Press
- Asian Business Series
- Technology, Work and Globalization Series
- Future Work Series
- Critical Perspectives in Work and Employment Series
News
Innovating at the Top
How Global CEOs Drive Innovation for Growth and Profit
Roland Berger Soumitra Dutta; Tobias Raffel and Geoffrey Samuels
A collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.
November 2008 £20.00
9780230575738
For further information on this title please click here
The Global Brand
Nigel Hollis
**To watch Nigel Hollis talk about the book please visit: http://www.palgrave.com/media/hollis.asp
In this practical overview of brand strength in the modern business world, Nigel Hollis presents a simple formula for determining brand strength and outlines five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. He also analyses the future of brand-building.
November 2008 £14.99
9780230606227
For further information on this title please click here
The Humanitarian Response Index 2008
Donor Accountability in Humanitarian Action
DARA (Development Assistance Research Associates)
ORDER YOUR COPY NOW AT THE SPECIAL PRE-PUBLICATION PRICE OF £28.00* (RRP £40.00)
'The Humanitarian Response Index helps guarantee that every dollar of humanitarian assistance is used to provide the right kind of aid, to the right people, at the right time. The millions of people affected by crises and emergencies deserve as much'
– Kofi Annan, former UN Secretary-General
To claim enter reference code WHUM2008a at the checkout when ordering online. For more information and to order your copy visit: http://www.palgrave.com/products/title.aspx?PID=320990
*Offer expires 30th November 2008. Price thereafter £40.00
November 2008 £40.00
9780230221963
For further information on this title please click here
International Business
Challenges in a Changing World
Janet Morrison
This fresh new text introduces IB from a truly global and contemporary perspective. Packed with case studies drawn from an impressive spectrum of countries, International Business enables students to link theory with practice and encourages critical thinking. Particular emphasis is placed on key issues such as the growing role of SMEs and entrepreneurship in IB, ethics, CSR, corporate governance and global warming.
December 2008 £39.99
9781403945631
For further information on this title please click here
Companion site available click here
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Our high quality and innovative programme includes collaborations with world leading authors like Michael Porter, leading business and management schools, and companies and organizations such as the World Economic Forum.
We have leading programmes in a number of areas including Branding and International Business. Whether you are a business person, student, lecturer, researcher or librarian we are bound to have something to match your needs.
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